Property Management · Real Estate Marketing · Management

Dena James

A proactive manager with 30 years of turning first impressions into lasting relationships.

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Portrait of Dena James
About

I've spent three decades helping companies grow through creative and people-first strategies. I've built CRM systems from the ground up, led teams of fourteen, and shaped the brand of a luxury home builder.

I'm resourceful and creative, and I do my best work when I'm trusted to take initiative and lead. My background spans management, hospitality, marketing, and real estate. I welcome variety and a good challenge, and I make sure every guest, buyer, and client feels genuinely taken care of.

What I'm looking for

I'm open to a range of roles where I can lead, organize, and connect with people.

Property Management

Maintenance coordination, tenant relations, inspections, leasing, and keeping properties presented at their best.

Real Estate Marketing

Listing content, photography & drone video, social media, brand collateral, and strategic campaigns that get attention.

Management & Operations

Team leadership, budgets, scheduling, events, and building the processes that keep a business running smoothly.

Experience

Resort Manager

Mar 2025 – Mar 2026
Rafter J Bar Ranch Campground

Led the front desk team on reservations, guest check-in, and database management. Handled scheduling and customer service, and assisted with grounds and pool maintenance, retail merchandising, and inventory tracking.

Drone Pilot · Photographer · Marketing

Sept 2024 – Sept 2025
Dena James | Real Estate Photography

Marketed real estate listings for Realtors using photography and drone video — filming, editing, and creating content. FAA-licensed drone pilot.

Marketing Manager

Sept 2022 – Jun 2024
John Cannon Homes | Luxury Custom Home Builder

Owned the marketing and communications strategy — digital marketing, media buying, and vendor partnerships. Created and managed the annual marketing and sales budget, and led public and media relations while building content and reputation across social channels.

Realtor · Designer · Property Manager

Aug 2019 – Sept 2022
Independent Contractor · Self-Employed

Sold real estate, guided homebuyers through interior selections, and worked alongside construction teams for cohesive design. Managed tenant and owner maintenance requests end to end — approvals, budgets, contractors, and timely resolutions. Handled listings, showings, lease agreements, and move-in/move-out inspections.

Sales & Information Center Manager

Apr 2003 – Dec 2011
Lakewood Ranch

Oversaw daily operations, sales, and property management for two Sales & Information Centers. Built and implemented a customer CRM to track leads, and supervised and trained a team of 14 on selling techniques and customer service. Organized meetings with division presidents, homebuilders, and Realtors to keep every stakeholder informed on new developments and market trends.

Earlier experience
Licensed Assistant · Keller Williams / Lewis Realty
2018 – 2019
Multi-Media Marketing Consultant · Bradenton Herald
2013 – 2017
Database Manager · John Cannon Homes
2012 – 2013
Skills & tools

Core strengths

Team Management Budget Administration Project Management Relationship Building Customer Service & Acquisition Communication Strategic Planning

Marketing & brand

Marketing Strategy Social Media Marketing Brand Development Content Creation Public & Media Relations SEO CRM / Databases

Credentials

  • FL Real Estate License
  • FAA-Licensed Drone Pilot
  • NASM Certified Personal Trainer (in progress)

Software

Adobe Photoshop · Premiere Pro · Acrobat · Microsoft Office Suite · Salesforce · DocuSign · Google Analytics · Instagram · Facebook · LinkedIn · TikTok

Let's talk

I'd love to hear about the role you have in mind.

Dena James Manager · Marketer · Real Estate Professional